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Paid Social Agency Manchester

As social media continues to grow as a key channel for businesses to reach their target audience, paid social media advertising has become an essential tool in any digital marketing strategy. We are a Manchester-based paid social agency that helps businesses maximise the potential of social media advertising to increase brand awareness, deliver leads, and generate revenue.

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The basics

What is paid social advertising?

Social media advertising refers to the use of ads on social media platforms to promote products, services, or content to a target audience. With billions of people using social media every day, it presents a huge opportunity for businesses to reach their target audience at scale.

Social media advertising allows businesses to reach people who are interested in their products or services and deliver targeted ads to them based on their demographics, interests, behaviours, and more. 

Paid social ads can be used to achieve a variety of marketing objectives, such as increasing brand awareness, driving traffic, generating leads, and increasing sales.

A range of
platforms.

At MountDigital, we work with a range of social media platforms to deliver the best possible results for our clients. Some of the most popular social media platforms for paid social media advertising include:

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Facebook

With over 2.8 billion active users, Facebook is one of the most popular social media platforms for advertising. Facebook offers a range of ad formats, including image ads, video ads, carousel ads, and more, allowing businesses to create engaging ads that drive results.

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Instagram

Instagram is another popular social media platform for advertising, particularly for businesses with a visual element to their product or service. With over 1 billion monthly active users, Instagram offers a range of ad formats, including image ads, video ads, carousel ads, and stories ads.

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LinkedIn

LinkedIn is a professional networking platform that offers a range of advertising options, including sponsored content, sponsored InMail, display ads, and more. LinkedIn is particularly effective for B2B businesses looking to reach decision-makers and professionals.

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X (Twitter)

X, formerly Twitter offers a range of advertising options, including promoted tweets, promoted accounts, and promoted trends. X is a great platform for businesses looking to engage with their audience in real-time and join relevant conversations.

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TikTok

Music and audio provide the most direct means to establish an emotional bond with your audience. Brands dominate the entire screen, crafting an immersive encounter devoid of any distractions. TikTok can be a powerful platform, not just to create brand awareness, but also for lead generation purposes.

How does paid social
media advertising work?

Paid social media advertising works by targeting specific groups of people based on their demographics, interests, behaviours, and more. Social media platforms use algorithms to match ads to users who are most likely to engage with them. When creating a paid social media campaign, we build a range of granular audiences to ensure ads reach the right people.

Why does it
matter to
your business?

Paid social marketing matters to your business because it allows you to reach your target audience at scale. With social media platforms being used by billions of people every day, it presents a huge opportunity for businesses to reach their target audience and drive results.

Paid social media advertising can help businesses achieve a range of marketing objectives, such as increasing brand awareness, driving traffic, generating leads, and increasing sales.

What does Paid Social Media Advertising actually involve?

Paid social media advertising involves several steps that are crucial for a successful campaign. These include:

1. Targeting: Identifying the right audience is crucial for any social media advertising campaign. Our team will work with you to identify your target audience based on demographics, interests, behaviours, and location.

2. Ad creation: Creating an effective ad that resonates with your audience is essential. Our team will work with you to create ads that are visually appealing, engaging and aligned with your brand messaging.

3. Campaign management: At MountDigital, we believe in data-driven decision-making. We continually monitor and optimise your campaigns to ensure they are performing at their best. This includes adjusting bids, testing ad copy and creative, and refining targeting to improve performance.

4. Reporting: We provide custom real-time reports that detail the performance of your campaigns, including key metrics such as click-through rate, conversion rate, and return on investment (ROI). This allows you to see the impact of your campaigns and make informed decisions about future investments.

Our Approach to Paid Social

We treat paid social like performance media, not brand spray. Every campaign is grounded in your CRM data and tracked end to end, so every pound spent is traceable to revenue.

Strategic targeting

We don't guess who your audience is. We build it from your CRM. Lookalike models from closed-won deals, retargeting pools from real engagement, exclusion lists from existing customers. The ad platform's targeting is only as good as the data you feed it.

End-to-end tracking

Most agencies report on cost per lead. We prefer to report on cost per closed deal. We connect paid social platforms to your CRM and send conversion data back, so the ad algorithms learn from real revenue, not vanity metrics.

Strategic consultancy

We don't just run the ads. We sit in your team. Reviewing creative, testing audiences, reallocating budgets, challenging the brief. We bring the strategic thinking that turns paid social from a cost line into a growth lever.
Reporting

Real-time, end to end reporting

We provide custom real-time reports that detail the performance of your campaigns, including key metrics such as click-through rate, conversion rate, and return on investment (ROI). This allows you to see the impact of your campaigns and make informed decisions about future investments.
  • Live dashboards
  • CRM-attributed
  • Channel breakdown
  • Closed-loop ROI
Paid Social Dashboard
LIVE
Leads
150
↑ 10%
SQLs
50
↑ 34%
Revenue
£127k
↑ 51%
Revenue trend (90 days)

"MountDigital are not only a Paid Media agency providing best-in-class digital solutions but they also prioritise data driven insights and creative excellence. The team constantly bring new ideas to the table and act as a natural extension of our team, working towards a common goal. "

Kirsty Jolly,
Head of Marketing at Placefirst