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Infuse Partnership

Content Syndication Partner

 Our partnership with Infuse gives B2B clients access to one of the largest demand generation networks in the world. With over 252 million verified business and technology profiles across 75 countries, plus 1,400 demand specialists in-house, Infuse helps us deliver content syndication and buying-group activation at a scale most agencies can't match alone. For clients in technology, professional services, and complex B2B sales environments, this means qualified leads delivered directly into your CRM, not just impressions delivered into the void. 
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What we deliver

Built around your business, not a template

The work covers the full lifecycle of your platform, from first build to long-term optimisation.

Qualified lead delivery

Leads delivered to an agreed standard, with intent verification and qualification questions answered before they ever reach your sales team.

Buying group activation

Reaching the 6 to 12 stakeholders typically involved in a B2B purchase, not just a single contact, to accelerate deal consensus and avoid stalled pipeline.

Content syndication at scale

Distribution of your reports, whitepapers, webinars, and guides to high-intent in-market audiences across Infuse's verified 252M+ B2B profile network.

Intent-driven targeting

First-party intent signals focus spend on accounts actively researching solutions in your category right now, rather than broad demographic targeting.

Global execution capability

Programmes scaled across 75+ countries with local market expertise built in, so you can target international demand without standing up local capability.

CRM integration

Leads delivered direct into HubSpot, Salesforce, or your CRM of choice, with engagement data that lets your sales team prioritise the warmest accounts.

Why it matters

Why this partnership matters

 Most agencies that "do" B2B demand generation rely on the same handful of LinkedIn and Google tactics. Infuse opens up something different. It's a buyer-first programme built on proprietary first-party data, deep intent signals, and a global execution network, all without platform fees or per-seat technology costs. For clients in technology, financial services, and B2B SaaS, this typically means stronger pipeline at lower cost-per-qualified-lead than paid social alone. 

Frequently asked questions

What's content syndication and how does it work?

Content syndication distributes your assets, like reports, whitepapers, and webinars, to verified B2B audiences who are actively researching in your category. Instead of waiting for prospects to find you organically, your content reaches them where they already engage. When they download or engage with the asset, that's a qualified lead delivered to your team.

Who does Infuse work best for?

B2B businesses with longer sales cycles, multi-stakeholder buying groups, and a clear ideal customer profile. Technology, financial services, professional services, and B2B SaaS are the strongest fits. If your average deal is under £5,000 with a single decision-maker, this typically isn't the right channel.

Are the leads qualified or just MQLs?

Leads are qualified to an agreed standard before delivery, including intent verification and BANT-style qualification questions. You set the qualification criteria upfront, and Infuse's team verifies leads meet them before passing to your sales pipeline. The lead quality bar is a step above standard MQL definitions.

How is this different from running paid LinkedIn campaigns ourselves?

LinkedIn paid is one channel reaching individuals through ads. Infuse uses a multi-channel approach including programmatic display, content syndication, and email outreach, targeting entire buying groups across accounts rather than single leads. The two work well together. Most clients run both.

What kind of content works best?

Educational and authoritative pieces tend to outperform promotional content. Industry reports, benchmarking studies, expert interviews, and practical how-to guides perform well. We can help with strategy and creation if you don't have suitable assets ready, or work with what you already have in your library.

How quickly do programmes start delivering?

Setup typically takes 2 to 3 weeks for content review, audience targeting, and integration setup. Lead delivery starts shortly after, with most programmes hitting target volume within the first month. Pipeline impact takes longer depending on your sales cycle, but we tie reporting back to revenue rather than just lead volumes.