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ROI Driven Paid Search

Pay-per-click advertising allows us to advertise directly to those people that are in the market for your products/ services right now. PPC ads are placed within the search results on the major search engines for keywords relevant to you and your business.

Not only are we able to gain visibility or clicks from those targeted users, we build journeys that convert them into highly engaged, valuable customers. The journey for each search term is carefully crafted, tested and analysed daily to ensure every single element is as profitable as possible.

Get in touch with us today to find out how we can use PPC advertising to scale your business.

Speak to our paid search specialists
Trusted by industry leaders
The basics

What is Paid Search Advertising?

Pay-per-click (PPC) advertising is a form of digital marketing where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engines, social media platforms, or other websites, and are designed to drive traffic to a specific landing page or website.

PPC advertising allows you to target specific keywords with relevant ads, making it a highly effective form of online advertising. With PPC, you can reach potential customers at the exact moment they are searching for your products or services, making it an excellent way to drive high-quality traffic to your website.
Paid search agency Manchester
www.mountdigital.co.uk
Paid Search Agency in Manchester | MountDigital
Paid search that drives true return on investment, not vanity metrics.
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Benefits 

of Paid Search.

Investing in Paid Search can have a significant positive impact on your business's online visibility and revenue. Some of the benefits of Paid Search include:

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Quick Results

Unlike other forms of digital marketing, PPC advertising can deliver immediate results. Once your campaign is set up, your ads can start appearing on search engines and other platforms within hours, driving traffic to your website and generating leads and sales.

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Highly targeted

PPC advertising allows you to target people in the market for your product/ service right now.

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Cost effective

 With PPC advertising, you only pay when someone clicks on your ad. Provided your conversion journey is efficient, this makes PPC a cost-effective way to reach your target audience and generate leads and sales. 

Our Approach to Paid Search

Research

We start by conducting thorough research to understand your business, target audience, and competitors. This includes keyword research to identify the most relevant and high-value keywords for your campaign.

Strategy

Based on our research, we develop a PPC strategy that aligns with your marketing objectives and budget. This includes crafting an efficient conversion process, optimised ads and highly relevant keywords.

Management

We continually monitor and optimise your campaigns to ensure they are performing at their best. This includes adjusting bids, testing ad copy and creative, and refining targeting to improve performance.
Reporting

Real-time, end to end reporting

We provide custom real-time reports that detail the performance of your campaigns, including key metrics such as click-through rate, conversion rate, and return on investment (ROI). This allows you to see the impact of your campaigns and make informed decisions about future investments.
  • Live dashboards
  • CRM-attributed
  • Channel breakdown
  • Closed-loop ROI
Paid Search Performance
LIVE
Clicks
72k
↑ 23%
Leads
847
↑ 18%
Revenue
£350k
↑ 31%
Revenue trend (90 days)
Committed to ROI.

Committed
to ROI.

We exist to have a significant effect on your bottom line. Far from just leads and sales, our campaigns are built to deliver real profit.

Onsite Optimisation

Onsite
Optimisation.

Onsite optimisation involves improving the content on your website to make it more appealing to search engines. This includes optimising your website's structure whilst creating keyword-rich content.

Data Driven

Data
Driven.

We are driven by data. We wrap each of our core services in comprehensive tracking and analysis. We use the most cutting-edge technologies to analyse every step of the customer journey – from discovery to conversion.

Running multiple worldwide accounts, MountDigital's data-driven approach to Paid Search has driven a significant uplift in ROI, ensuring both quantity and quality of leads. 

Michael Lowe

Marketing Lead at NCC Group
FAQs

Frequently Asked Questions

 Curious about how PPC could work for your business? Here are answers to the questions we're asked most often about pay-per-click advertising, from how it works to how we measure return. If there's anything else you'd like to know, get in touch and we'll talk it through. 

What is pay-per-click (PPC) advertising?
 Pay-per-click is a form of digital marketing where you pay each time someone clicks your ad. Ads appear on search engines and other platforms for keywords relevant to your business, putting you in front of people at the exact moment they are searching for your products or services. It is one of the fastest ways to drive high-intent traffic to your site. 

How do you make sure PPC delivers a return on investment?
We exist to have a significant effect on your bottom line, so our campaigns are built to deliver real profit rather than just clicks. The journey for each search term is carefully crafted, tested and analysed daily to make every element as profitable as possible. We report through custom real-time dashboards covering click-through rate, conversion rate and ROI. 

How quickly does PPC deliver results?
 PPC can deliver results quickly. Once a campaign is set up, ads can start appearing and driving traffic within hours, which is a key advantage over channels that build more gradually. The strongest returns come from ongoing, data-led optimisation: refining bids, testing ad copy and tightening targeting based on what the performance data tells us. 

What does your PPC management process involve?
Our process runs end to end in four stages: research to understand your business, audience and competitors; strategy to align keywords, ads and budget with your objectives; campaign management with continual, data-led optimisation; and reporting through custom real-time dashboards covering click-through rate, conversion rate and ROI.

What makes MountDigital different as a Paid Search agency?
We are driven by data and committed to ROI. We wrap each campaign in comprehensive tracking and analysis, using cutting-edge technology to analyse every step of the customer journey from discovery to conversion. Rather than chasing clicks, we build conversion journeys that turn high-intent searchers into valuable customers, and we test and refine them daily.