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ClickTech Partnership

ClickTech Agency Partner

As a ClickTech Agency Partner, we run paid media campaigns backed by a connected ecosystem of optimisation and reporting tools. ClickTech's network includes Adzooma for paid ads optimisation, GreyMetrics for cross-platform reporting, EDEE.ai for budget pacing, and integrated relationships with Microsoft, TikTok and Meta. Most of our clients never see the tools directly, just the better outcomes they enable. Tighter performance management, cleaner reporting, and access to insights that would otherwise sit behind separate subscriptions. 
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What we deliver

Built around your business, not a template

The work covers the full lifecycle of your platform, from first build to long-term optimisation.

Microsoft Ads beta access

Early access to new Microsoft Advertising features and ad formats before general release, so your campaigns benefit from platform changes before competitors catch up.

Microsoft spend vouchers

Exclusive ad credit vouchers passed directly to clients, giving you genuine extra reach on Microsoft Ads without it coming out of your media budget.

Direct Microsoft support

Priority technical and strategic support from Microsoft's account team, accessed through our partner channel rather than the standard self-service queue.

Specialist consultative support

Direct access to ClickTech's specialist consultants for complex setups, integrations, and performance challenges, giving us a second opinion when stakes are high.

Premium programmatic access

Display and Connected TV inventory through ClickAds.ai at lower minimums than DV360 or The Trade Desk, opening up channels typically out of reach for mid-market budgets.

Faster account audits

Automated performance audits surface wasted spend and optimisation opportunities in minutes rather than days, so we move from problem to fix faster.

Why it matters

Why this partnership matters

Most agencies don't talk about their tech partnerships, but for paid media clients they're worth understanding. ClickTech gives us three things you wouldn't get from a typical agency. Direct beta access to Microsoft Advertising features before they roll out, so we can test new formats and capabilities while competitors are still on the standard product. Microsoft ad spend vouchers, passed directly to clients to extend their working budget without extra cost, and priority access to Microsoft's account team for strategic and technical support when something complex needs solving. Add the audit, reporting, and budget management tools sitting underneath all of that, and the practical impact is faster optimisation, less wasted spend, and a Microsoft channel that genuinely works at mid-market scale. 

Frequently asked questions

What does the ClickTech partnership give us as a client?

Three concrete benefits. First, beta access to new Microsoft Advertising features before general release. Second, Microsoft ad spend vouchers (where possible) passed directly to your account, giving you extra working budget at no cost. Third, priority support from Microsoft's account team via our partner channel. 

How do the Microsoft spend vouchers work?

ClickTech receives ad credit vouchers from Microsoft as part of the partnership, which we pass directly to clients running Microsoft Ads campaigns. The vouchers extend your effective budget without coming out of media spend, so you get more reach for the same investment. Voucher availability and value vary, but they typically appear during major platform launches or when Microsoft is incentivising new feature adoption.

What kind of beta features have you got early access to?

Recent examples include Microsoft Performance Max, advanced Audience Ads placements, and new conversion tracking features ahead of general release. Beta access lets us test what works for your business before the wider market piles in, which often means better positioning and stronger early performance once the feature goes live for everyone.

Does this partnership cost us anything extra?

No. The tools, beta access, and voucher allocation are part of how we work, not a separately billed service. You pay for the strategic and execution work we deliver. The infrastructure that makes it possible is on us.

How does this compare to using Microsoft Ads through another agency?

Most agencies don't have direct partner relationships with Microsoft, which means no early feature access, no spend vouchers, and slower support response times. The difference shows up in performance, particularly in competitive verticals where being first to a new feature can move the needle.