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Be the answer AI search gives

Search is changing. AI overviews and assistants increasingly answer questions directly, and the brands they cite win the visibility. Generative and answer engine optimisation is how you earn those citations. We help you become a source AI search trusts, and we measure it.





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The basics

What is Generative Engine Optimisation (GEO)?

AI search optimisation, also called generative engine optimisation (GEO) or answer engine optimisation (AEO), is the practice of structuring your content and data so AI assistants and AI overviews surface and cite your brand. As more searches are answered without a click, being the cited source becomes a visibility channel in its own right.





how do AI search assistants cite brands
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AI Search Optimisation | GEO Agency | MountDigital
We structure your content and data to be cited by AI overviews and assistants, and we report on your AI visibility.
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Competitor
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Another competitor

Our Approach to AI search

We start by auditing how AI tools currently cite you and your competitors, then structure content using a question, answer, expand framework that AI can extract cleanly. We reinforce your entity with structured data and track citations over time, refining as the landscape shifts.

Citation Audit

We audit how AI assistants and overviews currently reference you and your competitors, establishing a baseline and finding the questions where you should be the cited answer.

Answer-First Structuring

We structure content using a clear question, answer, expand framework, so AI tools can extract and cite it cleanly, and align coverage to how people actually prompt these tools.

Structured Schema

We reinforce who you are and what you do with structured data and consistent entity signals, strengthening the trust that makes AI tools more likely to cite you.



Why us

Why Choose MounDigital?

  • Proven, not theoretical
    This is work we already deliver, monitoring AI citations and reporting on AI visibility across our client base, so you get applied methods rather than guesswork.
  • Collaborative partnership
    We work as an extension of your team, treating AI search as a measurable channel and adapting as the landscape shifts.
  • Connected to revenue
    As a HubSpot Gold Partner, we keep AI visibility tied to the audiences and outcomes that matter to your business, not vanity mentions.
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FAQs

Frequently Asked Questions

Want to understand how SEO could grow your organic visibility? Below are answers to the questions we hear most often. If you'd like advice specific to your site, our team is happy to help.

What is the difference between SEO and AI search optimisation?

Traditional SEO aims to rank your pages in search results. AI search optimisation aims to have your brand cited within AI-generated answers. The disciplines overlap, but AI search rewards clear, extractable answers and strong entity signals.



Can you measure AI search visibility?

Yes. We track how often AI assistants cite your brand and monitor AI overview presence for your key topics, so AI visibility is reported as a measurable channel rather than guessed at.







What is SEO and why does it matter for my business?

SEO, or search engine optimisation, is the work of improving your visibility in search so the right people find you when they are looking. It matters because organic search is one of the highest-intent, most cost-effective channels there is: done well, it brings qualified visitors who are actively searching for what you offer, and it compounds over time rather than stopping the moment you stop paying.

 

Can you help my business rank or get cited in AI search and LLMs like ChatGPT?

Yes. AI overviews and assistants increasingly answer questions directly, and the brands they cite win the visibility. We structure your content and data so AI tools can extract and cite them, and we monitor how often your brand is referenced, treating AI search as a measurable channel rather than guesswork.





What makes MountDigital's approach to SEO data-driven?

Every recommendation traces back to data: search demand, rankings, site performance and, crucially, the leads and revenue your SEO produces. As a HubSpot Gold Partner we connect organic performance to your CRM, so we optimise towards business outcomes and report on impact, not vanity metrics.