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Microsoft Partnership

Microsoft Advertising Partner

 As a Microsoft Advertising Partner, we run paid search campaigns across Bing, Edge, Yahoo, and the wider Microsoft search network. It's a channel many UK agencies overlook, which is precisely why it tends to deliver. CPCs typically run around 30% lower than Google, the audience skews enterprise and public-sector, and competition is significantly lighter, which adds up to genuine commercial advantage when it's run properly. Our partner status means we get direct support from Microsoft's account team and early visibility on platform changes that affect every advertiser. 
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What we deliver

Built around your business, not a template

The work covers the full lifecycle of your platform, from first build to long-term optimisation.

Campaigns that convert

Search, Performance Max, and Audience Ads campaigns built around buyer intent, structured for the lower-CPC, higher-intent audience Microsoft delivers.

Microsoft beta access

Early access to new Microsoft Advertising features and ad formats before general release through our ClickTech partnership, so your campaigns benefit ahead of competitors.

Spend voucher access

Microsoft ad credits passed directly to clients, giving you genuine extra reach on Microsoft Ads without it coming out of your media budget.

LinkedIn audience layering

One of Microsoft's most useful B2B features. Layering LinkedIn job titles, industries, and seniority on top of search intent for sharper targeting Google can't match.

Account audits & imports

Forensic audits, plus structured imports and re-tuning of your top-performing Google campaigns into Microsoft. Not a copy-paste job.

Front and back-end reporting

Real-time campaign metrics in a live dashboard, plus revenue and pipeline data tied back to your CRM. The full lead-to-revenue picture, in one view.

Why it matters

Why this partnership matters

 Microsoft Advertising remains under-served in the UK, which is exactly why it's an opportunity. Bing and Edge skew toward enterprise, finance, and public-sector audiences with stronger purchase intent. CPCs are typically lower than Google, and the auction is less crowded.

As a partner, we get direct support from Microsoft's account team, priority technical assistance when integrations get complex, and early visibility on platform changes including Consent Mode requirements that affect every advertiser. Combined with the beta access and spend vouchers we pass through from our ClickTech partnership, this means Microsoft campaigns we run typically perform stronger than they would through a non-partner agency, particularly in competitive verticals. 

Frequently asked questions

Is Microsoft Advertising worth running alongside Google Ads?

For most B2B and enterprise clients, yes. Bing's audience tends to be older, more affluent, and more concentrated in office and public-sector environments. CPCs are usually 20 to 30% lower than Google for the same keywords, so your budget goes further. Most clients see Microsoft Ads as a complement to Google rather than a replacement, capturing demand Google misses without cannibalising existing performance.

Can we just port our Google campaigns straight across?

You can technically, and Microsoft's import tool makes it straightforward. But the audience and competitive dynamics are different, so a direct copy rarely performs at its best. We start with an import, then tune match types, bidding, and audience layers based on how Microsoft actually behaves. The setup work pays for itself within weeks.

What's the deal with Microsoft beta access and spend vouchers?

Through our ClickTech partnership, we get early access to new Microsoft Advertising features before general release, plus periodic ad credit vouchers we pass directly to clients. Vouchers extend your effective budget without coming out of media spend. Beta access lets us test new formats and capabilities while competitors are still on the standard product. Both are genuine advantages most agencies don't have access to.

What about LinkedIn targeting on Microsoft Ads?

One of Microsoft's most useful features for B2B advertisers. You can layer LinkedIn job functions, industries, and company sizes onto search campaigns, which sharpens targeting in ways Google can't match. For clients with defined buyer personas, this changes the economics of paid search in a way that justifies the channel on its own.

How does Consent Mode affect campaigns?

Microsoft now requires explicit user consent signals for tracking, in line with privacy regulations. We handle the technical setup so the platform respects user choices while still using modelled data to gauge campaign performance. It's complex to get right, which is part of why being a partner matters.

What kind of budget makes sense for Microsoft Ads?

Lower than Google, often. We'd typically recommend starting at £1,500 to £2,500 per month for a meaningful test, with scope to scale based on early performance. The lower CPCs mean smaller budgets go further. Add Microsoft spend vouchers where available, and the effective budget extends further still.