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Google Partnership

Google Partner

 As a Google Partner, we run paid search campaigns that exist to drive real profit, not just clicks. Partner status confirms we hold the certifications, manage the spend, and meet the performance standards Google sets for its agency partners. What it means in practice is direct access to Google's specialists, early sight of platform changes, and a team accountable for how we run accounts. The bigger commitment is to your bottom line. Every keyword, every ad, every landing page is built, tested, and analysed to make sure your investment delivers measurable return. 
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What we deliver

Built around your business, not a template

The work covers the full lifecycle of your platform, from first build to long-term optimisation.

Campaigns that convert

Carefully crafted journeys for every keyword, tested and analysed daily to make sure every element of the funnel is as profitable as possible.

True end-to-end value

Research, strategy, build, optimisation, and reporting handled by one team. The people running your campaigns are the same people accountable for the result.

Front and back-end reporting

Real-time dashboards covering campaign metrics, plus the back-end revenue picture from your CRM. The full discovery-to-conversion journey, in one view.

Account auditing

Forensic audits that surface wasted spend, structural issues, and growth opportunities. Often the first step before we recommend a single new campaign.

Offline conversion tracking

Connecting the lead a Google Ad generates to the deal that eventually closes, so the platform optimises towards revenue, not just form fills.

Ongoing Management

Daily monitoring, weekly tuning, and monthly strategic reviews. Run against the commercial outcomes you actually care about, not impressions or click counts.

Why it matters

Why this partnership matters

 Google Partner status confirms we meet Google's certification, performance, and spend standards. In practice, that means three things for our clients. Direct access to Google's account team when something complex needs solving. Early sight of platform changes, beta features, and policy updates before they roll out broadly. And a team held accountable to Google for how we run accounts, not just to ourselves. Our specialists hold individual certifications across Search, Display, and Measurement, so the strategy you get is built by people who know the platform inside out. 

Frequently asked questions

What does Google Partner status actually mean?

It confirms we meet Google's certification requirements, manage qualifying ad spend across our client portfolio, and demonstrate the performance standards Google sets for its agency partners. It's reviewed annually, so it's an active status, not a one-off badge. Premier Partner is the higher tier reserved for the top 3% of UK agencies, which is the next milestone we're working towards.

Will you take over our existing Google Ads account or rebuild it?

Whichever delivers better outcomes for you. We start with an audit. Sometimes the existing account has solid foundations and just needs sharpening. Sometimes it's structurally limiting performance and a rebuild pays for itself within weeks. We'll show you the working either way.

Why does offline conversion tracking matter?

Most agencies optimise campaigns against form fills, which means Google learns to find more form-fillers, not more buyers. By feeding closed-won deals back into Google Ads, we change the optimisation target from leads to revenue. The result is usually a higher cost-per-lead but a much lower cost-per-customer, and a campaign that improves over time rather than gradually decaying.

Do you have a minimum monthly ad spend?

No fixed minimum, but Google Ads tends to deliver meaningful results from around £2,000 per month and above, depending on sector and competition. Below that, we'll be honest about whether the channel is the right fit for your goals before we take you on.

How do you report on performance?

Two layers. Campaign metrics like CPC, CTR, and conversion rate sit in a real-time dashboard you can access any time. Commercial outcomes like cost per customer, revenue, and ROI sit in a monthly review tied back to your CRM data. The combination keeps the platform honest and your leadership team informed.

Can you work alongside our in-house marketing team?

Yes, and most of our paid media engagements work this way. We bring the platform expertise and Google relationship, your team brings the brand and customer knowledge. The combination tends to outperform either approach in isolation.