MountDigital (MD Build) Blog

HubSpot Lifecycle Stages: The Reporting Backbone Most Teams Never Turn On.

aiden@mountdigital.co.uk (Aiden Gorman) — Tue, 23 Jun 2026 12:57:09 GMT

Ask a marketing team what their conversion rate is from first touch to closed deal and most will give you a number for one channel, one form or one campaign. Very few can answer for the whole funnel, and the reason is almost always the same if using HubSpot: lifecycle stages were never properly defined or automated.

It is timely to fix. HubSpot's early June releases lean heavily into reporting clarity, including a new system-managed property that identifies whether a contact or company is a current customer, a refreshed report drilldown experience, and centralised Price Books for revenue teams.

Each of those features assumes your portal can already distinguish a lead from an opportunity from a customer. If it cannot, the new reporting tools will faithfully visualise data that does not mean anything.

GEO vs SEO: What Actually Changes Now AI Answers the Query

aiden@mountdigital.co.uk (Aiden Gorman) — Tue, 23 Jun 2026 12:55:56 GMT

Google has spent the past month rebuilding search in front of us. At I/O 2026 it announced an AI overhaul of the search box, with Gemini 3.5 Flash now the default model in AI Mode globally. The May 2026 core update finished rolling out on 2 June after 12 days of significant ranking volatility. And on 3 June, Search Console gained a dedicated Search Generative AI performance report, starting with websites in the UK.

Against that backdrop, one question keeps coming up in conversations with marketing leaders: do we still need SEO, or do we now need GEO? The honest answer is that the question itself is slightly off, and understanding why will stop you paying for the same work twice.

Property Pulse Key Takeaways: Using Insights For Impact | MountDigital

molly@mountdigital.co.uk (Molly O'Neill) — Fri, 01 May 2026 09:32:14 GMT

The residential property market is shifting at an incredible pace. We recently hosted our Property Pulse 2026 event in Manchester to discuss this evolving landscape. Expertly hosted by Lucy Lomas from Luma Marketing, industry leaders gathered to explore how property developers can turn raw data into strategic action.

The core message from the panel was loud and clear. Property brands must stop relying on outdated assumptions and start using deep insights to drive their marketing and sales strategies.

AI Search: What LLMs Say About Your Brand | MountDigital

eliot@mountdigital.co.uk (Eliot Ferrier) — Fri, 06 Mar 2026 15:50:00 GMT

The way B2B buyers research vendors is changing at an incredible pace. Our Head of Data and Analytics, Aiden Gorman, and I recently attended the 'What AI says about your brand' event from Pro Manchester. The core message from the session was impossible to ignore. Traditional search is rapidly being replaced by single, AI-generated answers.

Buyers are turning to models like ChatGPT and Claude to do their heavy lifting. This shift means that earning brand visibility requires a completely new approach.

AI Mastery for Marketers: Moving To Agentic Automation | MountDigital

molly@mountdigital.co.uk (Molly O'Neill) — Fri, 27 Feb 2026 15:50:27 GMT

Welcome to the new era of digital marketing. At our recent MountIn event, we explored a harsh reality about the current landscape. Having a basic AI subscription is no longer a competitive advantage.

If your team only uses AI to write standard copy or generate simple images, you are already falling behind. This post breaks down how the smartest marketing teams are building deeply integrated, agentic workflows.

HubSpot INBOUND 2025: Key Announcements

aiden@mountdigital.co.uk (Aiden Gorman) — Fri, 05 Sep 2025 08:31:45 GMT

HubSpot INBOUND 2025 Updates: Key Announcements

The headline shift is unification across data, systems and teams

The headline shift is unification across data, systems and teams. HubSpot’s rollout concentrates on connecting customer data and activating it with practical AI so teams can move faster with less friction. For marketers and revenue leaders this means fewer gaps between channels, cleaner data that fuels better decisions, and AI that actually helps our work.

Benefits of Implementing Conversions API (CAPI)

aiden@mountdigital.co.uk (Aiden Gorman) — Thu, 21 Aug 2025 11:31:32 GMT

Meta Conversions API (CAPI): The complete guide to smarter tracking.

If your Meta ads are flying blind thanks to cookie issues, ad blockers, and dodgy browser tracking, Meta’s Conversions API (CAPI) is the solution you need. This blog explains what CAPI is, how it works, why it outperforms Pixel‑only setups, and the exact steps to implement it.